BIC uses the power of inspiration and positive role-modelling to empower youth to reach above and beyond in pursuit of their dreams.
“5,000 participants were registered during this campaign with five young Moroccans who received personal support within 3 months.
The Mat7atch Stylo “Don’t put down the pen” manifesto is an anthem about empowerment.
Using one of the most inspiring influencers in Morocco, Ihssane Benalluch - who has a base audience reaching 3 million, BIC called upon the Moroccan youth to share their dreams and engage in a digital contest.
Support was provided to the youth throughout a 3-month training process to place them firmly on the path to success.
